The Trail Standard:
Better Than Before
We run these adventures, free and paid, because we believe that overcoming difficult challenges, joining a like-minded community, and seeing some of the most extraordinary places in the world can be genuinely life-changing.
We also believe that rather than being detrimental to the planet and others, we can use our opportunities to leave the world in a better place than how we found it. A percentage of every booking supports this action, so thank you to everyone who has taken the leap with us.
We're a young company, but have already taken on several measures covered below. We're actively looking for other causes to lead on so if you have any to recommend, please reach out.
The use and wastage of single-use plastic is one of the most prolific crises in tourism, particularly in high-altitude environments where waste management infrastructure is non-existent. In these ecosystems, discarded plastic doesn't go away, it ends up in landfills, rivers, and glacial runoff. Our commitment to the Travelers Against Plastic (TAP) initiative is a move toward preventing this as much as we can. We ensure our guides can provide clean, filtered water throughout your adventures to eliminate the waste at its source, leaving no physical trace. This significantly reduces the carbon footprint of production and transport while preventing microplastics from leaching into the soil and water tables of the world's most remote regions.
At Hardest Adventures, we believe that "Net Zero" is no longer the gold standard; it is merely the bar. Any adventure travel company not reaching this standard should be doing more (we only have one planet). That's why we have adopted a Carbon Positive model in which we remove more carbon dioxide from the atmosphere than our operations create. Through a dedicated partnership in Peru, we plant native Queuña (Polylepis) trees in the high Andes, at least two trees per person, per day of travel. These native forests are vital biological engines for sequestering carbon and protecting high-altitude watersheds that sustain local communities. By focusing on native reforestation, we aren't just capturing carbon; we are restoring lost biodiversity and providing employment to indigenous stewards, ensuring these wild places are more resilient than they were before we arrived.
Guaranteed fair wages, medical care, and 3 hot meals/day for our mountain crews.
The planet isn't the only thing we focus on leaving in a better place. This is why we exclusively partner with B Corp-certified suppliers for our Machu Picchu missions and KPAP-certified teams on Kilimanjaro. B Corp is the global gold standard for ethical tourism that guarantees any and all tourism reinvests in local economies rather than extracting from them. Similarly, our commitment to the Kilimanjaro Porters Assistance Project (KPAP) ensures human rights on the mountain for all our Tanzania trips. We guarantee all our local guides receive what they deserve - the highest wage levels, three hot meals a day, and strictly regulated carry-weights for our crews. This ensures the people who share their homes and mountains with us come off better for it.
Leaving the world better requires more than just cleaning up our own backyard; it requires changing the system. Currently, the UK's Companies Act often pressures directors to put profit above all else. By advocating for the Better Business Act (BBA), we are joining a coalition to legally require businesses to balance the interests of people and the planet. This moves us toward a future of legislated purpose, where caring for the environment is the legal baseline (as it should be) rather than just an optional extra. Alongside this, our membership in the Better Business Network (BBN) allows us to collaborate with like-minded brands, sharing Carbon Literacy training and collective lobbying power. This fosters a culture of "co-opetition," strengthening an ecosystem of ethical businesses that are built to replace the extractive models of the past.
A world worth exploring must be a world where everyone belongs. Through the Disability Confident scheme, we are proactively challenging misconceptions about disability in the workforce. By auditing our recruitment and fostering an inclusive culture, we ensure that all talented individuals have the opportunity to reach their full potential.
We are in the process to becoming signatories of the Glasgow Declaration on Climate Action in Tourism. This provides a science-based roadmap to halve our emissions by 2030. We measure, decarbonise, and regenerate across every mile and every meal, ensuring that the very destinations we love are protected by our direct, transparent action.
FUNDRAISING FOR CHARITY
Our co-founder Russ Cook ran the entire length of Africa to prove the impossible and raise over £1M for charity. A lot of sweat, a lot of miles, and a lot of lives changed. Now, we're passing the torch to you.
Whether you want to climb Kilimanjaro for charity, run for charity in a marathon, or take on the national three peaks challenge, we're here to help you turn your adventure into a force for good through epic charity challenges.
Partnered with Givestar, Children with Cancer, Chance for Childhood, OddBalls Foundation, Unseen UK, Dig Deep, Amnesty International, Alzheimer's Research UK. You've got the chance to do something great here, so let's GET AFTER IT!
● Live
Live Fundraising Counter
Or, that'd cover 1,750 hours of pioneering dementia research with Alzheimer's Research UK.
Raised for charity & counting
- Fundraising £2,500? You are funding 62.5 full hours of pioneering dementia research.
- Fundraising £2,000? You are funding disability grants for 200 families.
- Fundraising £1,500? You are funding support for 20 children and their families undergoing cancer treatment.
- Fundraising £3,000? You are providing clean drinking water access for 100 people.
- Fundraising £2,500? You are funding disability grants for 250 families.
- Fundraising £1,500? You are funding 37.5 full hours of pioneering dementia research.
- Fundraising £3,500? You are funding 87.5 full hours of pioneering dementia research.
- Fundraising £2,500? You are funding disability grants for 250 families.
- Fundraising £1,500? You are funding 37.5 full hours of pioneering dementia research.
- Fundraising £900? You are funding disability grants for 90 families.
- Fundraising £1,000? You are funding life-saving awareness and early detection programs for testicular cancer.
- Fundraising £750? You are funding disability grants for 75 families.
- Fundraising £1,000? You are funding life-saving awareness and early detection programs for testicular cancer.
- Fundraising £600? You are providing clean drinking water access for 20 people.
- Fundraising £500? You are funding critical lab equipment for 10 cancer researchers to uncover how cancer grows.
- Fundraising £750? You are funding campaigns to protect human rights.
- Fundraising £700? You are providing 17 welcome packs for survivors of modern slavery.
- Fundraising £550? You are funding vital support for 7 children undergoing cancer treatment.
- Fundraising £350? You are funding Helpline Advisors to protect 8 victims of modern slavery.
UNSEEN UK
A WORLD WITHOUT SLAVERY
Unseen is a UK charity providing safe houses and support in the community for survivors of modern slavery.
They also run the UK Modern Slavery & Exploitation Helpline and work with individual and communities to stamp out slavery for good.
Contact: fundraising@unseenuk.org
ALZHEIMER'S RESEARCH UK
If nothing changes, one in two of us will be directly affected by dementia - either by developing the condition ourselves, caring for someone with it, or both.
As the UK’s leading dementia research charity, ARUK is determined to stop this from becoming a reality.
They work to revolutionise the way we treat, diagnose and prevent dementia. But will not stop there. They exist for a cure.
Contact:
enquiries@alzheimersresearchuk.org
CHANCE FOR CHILDHOOD
Chance for Childhood believe that no child should have to fight for a safe, happy childhood. They exist to ensure that every child in Africa can thrive from their early years through to adulthood. They don’t work alone. Together with partners, supporters, children and their communities, they protect, educate and create lasting change for every child threatened by violence, neglect and conflict.
They specialise in ensuring access to inclusive education and safe spaces so that children in Africa can play, grow, learn and thrive.
Contact:
clarastandingtroutman@hope4c.org
DIG DEEP
At Dig Deep, they believe everyone has a fundamental right to clean water, safe toilets, and good hygiene through the achievement of UN Sustainable Development Goal 6.
Their mission is to collaborate with the Kenyan government, local businesses, and communities, to transform access to these vital services for the 1 million people of Bomet County, Kenya.
Contact:
info@digdeep.org.uk
CHILDREN WITH CANCER UK
Children with Cancer UK's mission is to ensure that children with cancer have the best possible chance of survival and access to the best possible care and support, regardless of their economic situation or where they live in the UK.
In their 35 years of existence, they have developed kinder treatments, helped people to better understand childhood cancer, and raised over £300 million, funding over 300 research projects.
Contact:
fundraising@childrenwithcancer.org.uk
AMNESTY INTERNATIONAL
Amnesty International works to protect people whatever, justice, freedom, truth and dignity are denied. They are the world’s largest human rights organisation investigating and exposing abuse, educating the public and helping transform societies to create a safer world.
They received the Nobel Peace Prize for their life-saving world.
Contact: fundraise@amnesty.org.uk
The OddBalls Foundation is the UK’s leading charity dedicated to raising awareness of testicular cancer, encouraging education, and promoting self-checks for early detection.
Their core mission is to break the stigma associated with male health and testicular cancer.
Contact: Hello@TheOddBallsFoundation.com
THE RUNNING CHARITY
The Running Charity is a UK-based organisation that uses running and fitness-based initiatives to support young people (aged 16-24) who are experiencing homelessness or managing complex needs.
It is the only charity in the UK that combines running with specialized youth work, aiming to build trust, mental health, and life skills to help young people transition into independent living.
Contact:
info@therunningcharity.org